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A free library of reviews, book summaries and articles for entrepreneurs, startups and SMBs.

Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)?  Then you’ve come to the right place!  Read the articles and reviews below to find your growth engine.  And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.

sprint 16x9v3
Book Reviews

SPRINT: A SUMMARY

“My best work happened when I had a big challenge and not quite enough time.”
― Jake Knapp, creator of the Google Ventures sprint process

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first customers v3
Marketing Articles

HOW TO GET YOUR FIRST CUSTOMERS

In the article below, I will summarize thoughts from Michael Seibel of Y Combinator, Kathryn Minshew of The Muse (at The Lean Startup Conference), Rob Walling of TinySeed, Reid Hoffman of LinkedIn and Noah Kagan of AppSumo. Reference links included.

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DOTCOM SECRETS
Book Reviews

FUNNELS PART 2: DOTCOM SECRETS

“FitLife.tv’s problem wasn’t a traffic or conversion problem. It rarely is. More often than not, it’s a FUNNEL problem.”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online

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Launch by Jeff Walker
Book Reviews

FUNNELS PART 1: Launch

This is a book summary of “an Internet millionaire’s secret formula to sell almost anything online, build a business you love, and live the life of your dreams.”
– Jeff Walker, creator of Product Launch Formula (PLF)

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HOURLY RATE FOR CFO
Marketing Articles

HOURLY RATE FOR MARKETING CONSULTANTS?

Marketing consultants provide value for businesses of all sizes, but it can be challenging to determine how much you should pay for these services. While there is no set formula for determining the cost of a marketing consultant, understanding the factors that influence pricing can help you make an informed decision.

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appointment setting
Marketing Articles

10 Lead Gen & Appointment Setting Service Providers Compared

I interviewed several of the top performers according to clutch, but this was not my exclusive source. Here’s why: some smaller companies, without as much of a reputation, have countered with creative pricing strategies and some limited performance guarantees. I hope you’ll feel I provided a nice mix.

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strategic vs. tactical marketing
Marketing Articles

Strategic Marketing vs Tactical Marketing

The primary difference between tactics and strategy is their objectives. Tactical marketing is focused on short-term goals such as increasing sales, while strategic marketing is focused on long-term goals such as creating a sustainable competitive advantage.

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marketing leader
Marketing Articles

Top 7 traits of the best marketing leaders

They understand how to convert an idea into a solution that improves the lives of others. Through the good and the bad, the effective marketing leader will guide their organization to the promised land.

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Best scalable marketing channels photo
Marketing Articles

The Best Scalable Marketing Channels: Experts Weigh In

Let’s talk about virality, (which most experts include) because we’re not talking about creating a video that goes viral. You can’t control that. That is the opposite of repeatable and predictable. You can hope for it, but it’s really a moon shot. What we’re talking about here is something like what Tinder did, which was create Word Of Mouth virality driven by influencer (paid) marketing at events.

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heartfelt gifts for entrepreneurs
Marketing Articles

20 Gifts for Entrepreneurs & Business Owners

These 20 practical gifts for entrepreneurs, founders, and small business owners are designed to make business life more manageable. Whether you’re searching for birthday gifts, Christmas gifts, or good luck gifts for new businesses, we’ve got you covered.

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Looking out the window, upstream and downstream marketing
Marketing Articles

Upstream Marketing vs. Downstream Marketing

Upstream marketing should always co-occur with downstream marketing. At some point, your upstream strategy becomes your downstream strategy as you look further ahead. When used together, upstream marketing and downstream marketing create a holistic marketing strategy that is competitive, customer-centric, and future-oriented.

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Time to discuss top marketing Initiatives
Marketing Articles

Top 5 Marketing Initiatives for 2023

Growth marketing is sometimes also called “lead gen” in the B2B world. The holy grail of lead generation is, of course, automation. An endless self-propelled supply of leads. One word I always think of when I think of growth marketing is “conversion,” but it could also focus on retention. Growth focused marketing will involve channel and funnel optimization…

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